When I tuned in to watch the conclusion of Game 5 of the World Series last night at the published 8:00pm starting time-I saw what looked like an Obama ad. When the ad persisted and there was no "I approve this message" to punctuate a thought-I wondered what was going on. What it was was a paid half-hour Obama special right before the last game of the World Series. Not only that, but the Tampa Bay Rays were playing in the game-so I'd imagine a good deal of Florida tuned in when they thought the game was to start. The piece was very good-I dare say inspiring-and it ended with a live rally in Florida. I'm sure the spot was anything but cheap-but interms of accurately targetting a large amount of viewers in a swing state-it was brilliant.